I’m learning about the art of advertising. After my original post on the topic, my ears and eyes have been more keenly tuned to this creative ‘form of expression.’  For example, this gem…

Because if she is the Certified Solar Installer (CSI..?.. really?) then the chances of a few guys discovering a new and urgent interest in solar energy have greatly improved.  And that’s advertising…  because we all know she isn’t a Certified Solar Installer; she’s far to busy searching for you on Facebook to do anything else.

And so my mind takes in this fine example of advertising and begins to process through ways I can and should take advantage of my new knowledge:  How can I draw people to my work using images that have no logical relationship to that work or to me?

And then it hit me:

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I think I’m catching on.