When I’m at the beginning of a project, I generally let just one or two people into my process and share my vision, or at least as much of it as I have clearly in mind. They are people who will hold me to the work I’ve committed to rather than just pat me on the back for coming up with the idea. They are people who will also say, “What’s your plan? How are you going to make that happen?”

Be careful not to share your vision and plans with folks who will only be elated at the very thought that you have a vision and plans. If you can’t think of friends who will be more inter- ested in seeing you finish your work than having ideas about it, I’d suggest keep it entirely to yourself and sharing the story once you’re done.


This is an excerpt from my book Title Pending, which is available now.